Get analysis, insights & opinions from the world's top marketers
Sign up to our newsletter.
I subscribeIndustry issues
Industry issues
-
Digital policyDGX meeting overview (September 2023, New York)
Read more about "DGX meeting overview (September 2023, New York)"Overview of the Digital Governance Exchange (DGX) meeting held in person on 27 September 2023
-
Marketing to childrenRAC Programme Meeting Overview (September 2023)
Read more about "RAC Programme Meeting Overview (September 2023)"Meeting overview, presentations and briefings from WFA’s Responsible Advertising and Children (RAC) programme meeting on 20…
-
Digital policyRecap of the WFA Webinar ‘Navigating the Pixel Pressure'
Read more about "Recap of the WFA Webinar ‘Navigating the Pixel Pressure'"Over recent months there has been mounting pressure on the use of tracking pixels and third party tags for behavioural advertising…
-
Digital policySelf-regulationMarketing lawPAG Meeting Overview (September 2023)
Read more about "PAG Meeting Overview (September 2023)"Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 19 September 2023.
-
Alcohol marketingFood marketingMarketing to childrenBad health is bad for business
Read more about "Bad health is bad for business"Rebecka Allén, Director of Consumer Policy, explores why food and alcohol brands risk falling out of grace with WHO and…
-
Brand safetyBrand safetyNew insights on platform safety trends through GARM’s latest measurement report
Read more about "New insights on platform safety trends through GARM’s latest measurement report"WFA’s Global Alliance for Responsible Media (GARM) releases Volume Five of the Aggregated Measurement Report. As a part of…
-
Brand safetyBrand safetyThe risks are rising for big brands
Read more about "The risks are rising for big brands"Brands face unprecedented risks and will need the right processes and tools to negotiate these challenges. Will Gilroy, WFA Director…
-
Media measurementMarketing effectivenessWFA Forum Connect: Media Forum Overview – Singapore 5th July 2023
Read more about "WFA Forum Connect: Media Forum Overview – Singapore 5th July 2023"Meeting overview and presentations from WFA’s Forum Connect Media Forum on the 5th of July…
-
Digital policyDGX Benchmark: Meta Pixel
Read more about "DGX Benchmark: Meta Pixel"A WFA benchmark on the use of Meta Pixel in response to recent regulatory decisions finding its use in breach of the…
-
Ad fraud & verificationAudience measurementBrand safetyMedia governanceMedia transparencyProgrammaticDigital policyBrand safetyMedia measurementValue of advertisingDiversity & InclusionOrganisation & structureMedia Forum Overview - Global Marketer Week Istanbul 2023
Read more about "Media Forum Overview - Global Marketer Week Istanbul 2023"Meeting overview and agenda from WFA’s Global Marketer Week Media Forum on the 26th of April 2023.
-
Digital policyDGX meeting overview (June 2023)
Read more about "DGX meeting overview (June 2023)"Overview of the Digital Governance Exchange (DGX) meeting held remotely on 15 June 2023
-
“We all benefit when organisations treat everyone equally”
Read more about "“We all benefit when organisations treat everyone equally”"WFA's Diversity Ambassadors Jerry Daykin (Beam Suntory), Daniela Tabarracci (The Walt Disney Company), Efrain Ayala (Reckitt) and…
Our upcoming events
See all events
-
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
-
It’s estimated that upwards of $750billion was spent on advertising worldwide last year; perhaps only 6% of it is truly effective. A golden age for advertising technology has not been a golden age for creative effectiveness.
-
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
-
This workshop will aim to develop practical guidance on how to translate responsible AI principles into marketing practice.
-
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
-
Join us to explore TikTok’s latest generative AI products and what they mean for brands.
About WFA
We are the only global network for marketers
We connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
Become a WFA member and get involved
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.